After months of hype, speculation, and constant chatter & updates from the crew, Ethereum has finally launched its presale.
The new platform will have its own platform specific coin, which it’s called Ether. It’s Ether that was sold in the presale, at a rate of 2000 Ether for 1 Bitcoin.
Ethereum’s platform has been hailed as a “cryptocurrency 2.0″. It will allow new decentralized, trustless programs to be built on top of their blockchain. And Ether is the fuel which developers will need to run the applications on the Ethereum network.
The presale Ether will be sold at a set price, even though the Ether itself won’t become available until this coming winter when Ethereum’s genesis block is mined. The sale will last 42 days in total, during which time the price will gradually increase until it reaches 1 BTC for 1337 ETH on the final day.
Who’s Promoting This?
But despite excitement regarding the new technology for the past few months, the presale popped up with no warming and little promotion.
Many in the cryptocurrency world were caught off guard by the sale, unaware it was happening until it actually happened.
The history of technology is full of examples of excellent products or services which were beaten by inferior competitors with a stronger marketing and promotional presence. Will this happen with Ethereum?
Unlikely. Ethereum co-founder Vitalik Buterin is media savvy, having co-founded Bitcoin Magazine and serving as one of its head writers. The Ethereum crew have been taking their time in developing the project meticulously, ensuring that no details are unlooked, so it’s hard to imagine a detail as important as marketing would have been overlooked.
Ethereum plans on launching at the end of 2014.
Want To Get In On Ethereum? Now's Your Chance!
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